National Hot price war lost its
spree since March 3 this year, the country's auto market has been maintained over millions of monthly sales success. Even in the traditional sales season of July and August, the market is not hot to change the momentum of the domestic market for passenger cars that the rigidity of the energy demand is gradually be released. Large parts of the report after the holiday, although in different regions during the National Day there is a tendency Enthusiasm, but most of the country Area automobile sales hot conditions is a foregone conclusion. It is worth noting that this year's National Day holiday period, does not appear in previous years, four smoke signals price war situation of playing, while the number of promotions, not released on the new tactics, tactics, But many first and second tier cities in the sales trend is still unusually hot, hot models and even some more than a month to wait.
two major holiday period, I was fortunately province highways, tourism province, private car consumption Yunnan top in the country. In the provincial capital of Kunming, the author had a heat were centered teach Kimcheon car market, and a most popular, next to the Expo in Kunming Expo automobile market, which was intended to go take a look at this year's two These two large false automobile market, according to usual practice appears what kind of business promotion spree price war with the terms of the new landscape, but Zouliaoyizao down, saw and heard and imagination can be described as being very different . I went to a car store in Kunming in the heat centered Gimcheon auto market, the automobile market in the automobile market in Kunming area is not large, so the varieties approach has not sold the most vehicles, but it is located in today's leading Kunming, the most popular of the Taipei City area to track, can be considered more representative of the automobile market in Kunming.
Gimcheon the door has a large car market Kongkuo venue, at a time on holiday, I originally thought this place must be a business They engage in the activities of the main battlefield in a variety of promotional activities in various Chuichuidada surely will exceedingly lively. a time when the big day Mid-Autumn Festival holiday period of mid-prime, there are not any promotions, do not see in other places normally see, all kinds of eye-catching promotions large banner, large banners. I want to see this, this big fake votes in the past such as the delivery of oil, sending insurance, get travel, get it get to that, and big price cuts have any new action, but has not seen the last of those common routine, as if this year's National Day holiday usually do not need to engage in any promotion.
Kimcheon auto market in the automobile market in front of the only 4S shop, Ford Hail flagship store in Kunming, 4S shop, full of people, although various models have no price promotions, sales staff who comes to shop to see the car several times more than usual, sales also increased by several times. get in the hall in, the whole car before so many people look basically the size of the family to come home, or accompanied by friends and family come to like the entertainment, and water and soil. were asked the FAW-Volkswagen, Shanghai Volkswagen, Shanghai GM's dealer in the store, have no price cuts and promotions, various models of independent brands, but also basically maintain the price before the holiday.
then I arrived at the Kunming World Expo Expo Park adjacent to the automobile market. Kunming Expo is the second largest one of the most popular during the holiday area, eight-day-old sham twelve million people during the reception. and with them separated by more than three hundred meters of the Expo automobile market, according to local media data, people who come to visit several times than usual growth, while volume also grew by more than three times. Kimcheon automobile market with the unique pattern of a 4S shop is different is that in the automobile market, and the 4S shop around very large, basically have all the major brands. But the most popular places is the middle of the mall to the number of automobile market, because only a few paragraphs in the licensed manufacturer determined not to be placed outside the 4S shop models, the Here a variety of domestic and imported models can be said that great wealth. plus there is a dedicated showroom of imported cars, so people here is like visiting the car supermarkets, in addition to the local view of Kunming, car race, from the province view around the car race, car race is also flooded.
automobile market in the same scene there is nothing exciting promotions, and no great visual impact of signs and banners, a few heads for the door 4S shop see the specific models of a particular promotion, but not too much in previous years that are too amazing amplitude and mine. with several brands of sales, respectively, for a chat, say the basic price concessions this year's National Day No, special promotions, basically no, but the car is very easy to sell, how much icing on the cake do not need to engage in action. because as the market matures, consumers are increasingly mature, the way prices have been steadily in the past can not be killer, calling consumers with lower prices but also worries, the product will also be reduced with shrinking, but so that their confidence in the purchase. solely rely on the way for the market price has faded and turned to the product, to the after-sales service quality to seize the market.
fact, by the price war, close to the big holiday of a gift package to hype, it is past behavior, and more and more standardized as the domestic auto market, that many of the domestic car makers are beginning to press to be produced, so Yaku behavior are gradually improving, so the factors that cause price fluctuations are reduced. coupled with many families now are from their own actual needs, impulsive behavior car has changed dramatically, and now consumers, and more the car itself in technology, quality, marketing, brand, service, a combination of factors such as energy saving as a reference point to make car purchase decisions. domestic consumers have become more rational car psychological and practical, so the expectation of lower prices and not once so high, the key is you want to pick the genuine products.
is worth noting that the special charm of hypermarkets is still irreplaceable, because the family car is not an unattainable special commodity, more than before in the purchase of the comparison is very interesting, and supermarkets provide such opportunities is a single 4S shop, or group of 4S stores can not provide. Also in today's second-tier cities, supermarkets usually has some special price advantage, particularly for consumers in foreign places. is like the Asian Games Village auto market, consumers around the province came to Beijing with a car with a car traveling down the local cost-effective than, in this case Several supermarkets in Kunming today also exist. According to local media reports, far western Yunnan Lijiang, Shangri-La's consumers, plus a car traveling to Kunming, in addition to the range of choice than the local, the various costs add up to more than To be purchased locally cost-effective, so this year's holiday period, plus choose a car traveling to the provincial capital, has become a new kind of car consumption.
summary we present in this market, if the first glance, it seems that his old head one, but a closer observation and pondering down, many of which things are changing or has changed, and so we observe and judge the market, but also the times when the constant.
Copyright: Department of Sohu Auto exclusive articles, copyright Sohu car all. without permission shall not be compiled, and may not reproduced.
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